By Fiona Lewis
Creating a business strategy for the upcoming year is one of the things each business owner should put their minds into at the end of a year. One of the most important aspects of a business' success relies deeply on the way the business owner is able to evaluate their year's activity: was it a good year from the point of view of scalability? How are they leveraging their time and increasing their profits? Did they achieve their realistic goals?
For every online marketing strategy, entrepreneurs need to keep in view some tips for scalable marketing and one thing they should understand is the real potential of manual marketing.
What is manual marketing?
The practice is called 'manual' because it requires a person's constant effort. It includes practices such as cold calling and one to one meetings with prospects and clients. While this practice may turn out to be a profitable one, its main disadvantage is that it is not scalable. Thus, those who do their marketing in a manual way, have no way of knowing if their efforts are paying off - so they are spending large amounts of time without having clear statistics on the efficacity of their method.
How to automate a business
The best thing nowadays is to look for ways to automate a business, especially on the marketing side. But many business owners refuse to do this mostly because they are not familiar with the new online practices. The internet offers a ide variety of software people can use to save time - these programs give people the chance to focus on the really important aspects of their business, thus avoiding to be caught up in manual tasks.
1. Using autoresponders
These are tools which are being used especially in e-mail marketing campaigns. Instead of sending e-mails manually, people can set up certain categories and send the e-mails to the category of their choice.
Some of the most popular e-mail marketing software are Aweber and Office AutoPilot.
2. Continuous gain of knowledge
Although it might seem a cliche, staying up to date with everything that happens within a niche is crucial for the existence and success of any business. Creating a business strategy from scratch is extremely difficult, but having the right books which provide valuable information on this topic, for example, can prove to be an asset that is hard to equal.
So, one tip for the savvy business owners who want to find out how to automate their business is to search for some books on this topic. When used properly, all the information extracted from a solid bibliography can prove to be gold in the right hands. People can use it to attract an audience, to build a database and then to educate their prospects so that when time comes and they need a service, they know who to go to for that particular service.
All in all, keep in mind that while manual marketing is a valid technique, it is not always a good solution. Try to search for tips for business automation and save some time that can be used to improve a company from other points of view.
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